Let's not confuse luxury with the spending of wealth. Even high end goods, when arrayed on a retail rack become merely another store purchase. The pre-fabricated feel of that experience is decidedly undifferent from purchasing a fast food burger for a dollar. When you're paying for a designers work that's produced in standard sizes by factories, what exactly are you buying that's so different than you'll find at Target? A label? Our father's brands may not exactly going to set our hearts aflutter, should we wish to be snappily-dressed young men.
True luxury is more accurately described as getting exactly what you want. Your things are customized to your tastes. It doesn't have to cost a fortune for goods exactly tailored to you; making luxury unique from price. Speaking of tailoring, that's just the area that Boston's Blank Label wants to address. Being based in the cradle of the American Revolution has apparently rubbed off on the upstart clothing maker. The brand launches today, October 31st, and it's aimed at changing the way young men buy clothes, with prices that young men could actually afford.
Starting with custom men's shirts, Blank Label will eventually branch out to offer more clothing. The shirts are handmade by experienced tailors for Blank Label. The materials and workmanship are pleasing, and the website lets you build your own shirt with the options you want. French placket? Sure! High style always looks better when it fits correctly, something that's difficult to do when you're buying a name off the rack, designed for the most common compromise. Not having to compromise or settle for something someone else designed? Sounds like luxury to us.
Filed under: Apparel
Personal Tailor: Boston's Blank Label Launches Custom Menswear Website Today originally appeared on Luxist on Sat, 31 Oct 2009 14:01:00 EST. Please see our terms for use of feeds.
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